Fiat is cutting prices by at the least five percent for nearly all of its 2017 lineup to use and spur growth at the little car brand.
The 2017 500 Pop model, that is probably the most basic 500, will now cost $14,995, a cut in excess of $1,000 in comparison to its original price from in 2011. For the mid-level Lounge model, the cost has been cut by $2,000, whilst the sport-focused Abarth has become $2,580 less compared to the previous model.
Fiat is also adding content to its small car lineup. As an example, the brand is installing features like heated leather seats, reduced BeatsAudio speakers and 6.5-inch touchscreen with navigation on the 500L Trekking, that’ll see its discounted by one percent this year.
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Overall, the brand is seeking to simplify its offerings and will simply have three trim levels available per vehicle as opposed to the 10 or even more on the existing 500.
FCA all together is moving away from small cars with the Dodge Dart and Chrysler 200 both obtaining the axe. Adding value is actually Fiat’s technique for keeping its small cars moving from dealer lots.